NEWS

FOOT INDUSTRY 2018 A/W " DAILY " officially launched

FOOT INDUSTRY 2018 A/W " DAILY " series comes out now.  Continuing the design idea which we keep—combined the practical function and daily life.About the lookbook this time, To show the outlook of shoe and streamline design which we point out emphatically while each moving from the dynamics of the da  [...] READ MORE

Unfinished Story of FOOT INDUSTRY 「Part 2」

Since the teach in 2015 , the idea about waterproof shoes came out again in 2017 , this time we learnt from the experience , used the technics and materials as last time .Finally , we gave a birth to them at the end of the year .This is what "HG" series looks like at first time , with the design of d  [...] READ MORE

Unfinished Story of FOOT INDUSTRY 「Part 1」

After the " Fly 3.0 " series in 2015 , we planned to make one series of waterproof shoes . To keep the shoes design of " Fly 3.0 " series , we used the shoelaces as usual , change it to more breathable net cloth for the inner sole , chose LYCRA on outside to make it sounds like so fun so good . In fa  [...] READ MORE

FOOT INDUSTRY 2018 SS " DEFENDER " Lookbook

FOOT INDUSTRY 2018 SS " DEFENDER " series has already on sale right now. This time we still invited American model—Makioto as before to took a set of photos. The main point of this newest series is the functionality as well as to show the street feeling which belongs to the board-shoes,that is why it  [...] READ MORE

FOOT INDUSTRY 2018 SS " DEFENDER " officially on sale

FOOT INDUSTRY 2018 SS " DEFENDER " series comes out now. As we got the feedback from the the testing for CORDURA of " Hg " series‘ materials, this time we improve the performance one again. As usual, we adopted CORDURA (waterproof material) as vamp fabrics, and use the fast lacing system which from G  [...] READ MORE

FOOT INDUSTRY 2017 AW " Hg " 「 Individual Space 」 theme Lookbook

FOOT INDUSTRY 2017 AW " Hg " is on sale now. The first part of outdoor lookbook has released, the second part of lookbook which token indoor is Makio as model. And we made a LOOKBOOK which called 「Individual Space」, taking an independent individual in an individual space as a reference, to show peopl  [...] READ MORE

FOOT INDUSTRY 2017 AW " Hg " Lookbook

FOOT INDUSTRY 2017 AW " Hg " series comes out now. This time we invited American model - Makio to took a set of photos which all token outside, to show how portability, practicality and functional " Hg " series are. READ MORE

FOOT INDUSTRY 2017 AW " Hg " officially on sale

FOOT INDUSTRY 2017 AW " Hg " series comes out now. " Hg " was named from " Mercury " which as a part of the periodic table. Mercury is the only metallic element that is liquid at standard conditions for temperature and pressure, do not react with water and be insoluble in water. That is why we call i  [...] READ MORE

FOOT INDUSTRY 2017 SS Fly 5.0 " YE " officially on sale

FOOT INDUSTRY 2017 SS Fly 5.0 " YE " series comes out now. " YE " was design for Beijing, to make it match the weaving art with traditional culture.These people who grows up in Beijing must know " pian er lan " (that is its name which is a kind of cloth shoes in old Beijing). Almost every mens live i  [...] READ MORE

FOOT INDUSTRY 2017 SS Fly 4.5 " LIZARD " Lookbook

FOOT INDUSTRY 2017 SS Fly 4.5 " LIZARD " is on sale now. This is we invited japan-american half-blood model-Caroline to took a set of photos for lookbook named " LIZARD ", our shooting places against the background of natural primordial environment includes forest, the sand, the plain and the coast,   [...] READ MORE

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